Sustainability does not have to come at the cost of style. Brands today are looking to innovate packaging solutions with eco-friendly materials. By upgrading your product presentation with Custom Kraft Boxes, you can create an authentic, luxurious presentation whilst being environmentally responsible. Our Custom Boxes provide you with sleek, durable and stylish packaging solutions.
Modern Presentation Ideas for Custom Kraft Boxes
Using natural textures and modern design elements will ensure your products stand out. These are four popular design trends currently in the market:
- Modern clean fonts using clean black or white font on a natural plain background provides a really modern look. This would be perfect for natural skincare, handmade soaps and luxury candles.
- Die-cut windows Custom shape cutouts or windows provide your customers with a peek of what they’re getting. This will increase confidence in buying.
- Foil stamped Using foil stamping to create a lux look with gold, copper or rose gold creates a great contrast with the natural brown card.
- Spot UV Gloss UV coating will give your packaging a great texture by highlighting certain areas of text, pattern and logo.
Why Modern Retailers Are Going for Sustainable Packaging
More and more people want to know if a brand is sustainable. This means using natural fiber board will create an authentic, simplistic and eco look.
Custom packaging will ensure your product is the perfect size to protect your delicate items. This will also reduce any unnecessary filler materials and reduce your shipping costs. With Boxo Packaging, we will ensure your Custom Boxes are durable. We will provide you with perfect creases and vibrant printing to show your brand is committed to quality. Modern finishes will allow your natural paperboard to be incredibly versatile and a great branding tool for your retail business.
Retail Packaging Making Your Products Stand Out
When walking into any busy store, you will quickly realize products rarely compete on functionality. Before your customer has even read the label or price, they will decide if they want to buy based on Retail Packaging. This is a very important consideration for brands, as they will get thousands of opportunities a day. Packaging has become its own industry.
How Retail Packaging Has Become More Important
Customers make snap decisions. It is widely known that a lot of our decisions are made based on visuals, and this is done within seconds. Packaging is like having a salesperson who will never stop working for you. They need to grab attention, tell them what the benefits are and create confidence in the product. With more competition in both physical stores and online, packaging has become a big part of your strategy. Often what works in one area will need to be adapted for another.
Key Points for Great Packaging
A great packaging design will have a good balance between readability and a unique design. The best packaging will tend to have:
- Readability The brand name, product type and key benefits will be easy to read from a natural distance.
- Unique colors and shapes Having unique shapes and colors will help your product stand out.
- Clear information you should easily be able to see key information like how many items there are, what the ingredients are and how to use.
- Quality texture and structure having a quality box, smooth texture and an easy opening mechanism will create confidence.
There will be costs involved with each of these. A good logo won’t cost much, but a custom die-cut will cost a lot more. The key is to invest in the areas your customers will look at.
Structure & Materials
No matter how visually appealing your packaging is, if your product arrives damaged, it won’t help. The structure of your packaging will determine how well your product will survive. This includes the thickness of the card, inserts, sealing and padding. Using the correct size will ensure there isn’t any unnecessary empty space. This will reduce your shipping volume and materials. Modern customers want more sustainable packaging, so using recyclable materials, less plastic and clear disposal instructions will be important. This usually requires good communication between your designers, manufacturers and logistics team.
You can test your design decisions. Simple testing can be done by putting them on the shelf and seeing how they do. You can do A/B testing with 2 different ideas in certain stores. Or track how many returns/damage you get after changing your packaging. Using sales figures, repeat purchases, and customer feedback will help to determine if your redesign was worth it. It is usually better to do small tests so you can see if there are any issues. This will also help as customer behavior and retail changes all the time.
A great packaging design will require attention to detail. It will respect your product, customers and planet whilst also persuading them. Whether you’re refreshing one line or completely overhauling your range, partnering with a specialist like Boxo Packaging will help you get your packaging to market faster. If you consider your retail packaging an asset, it will be one of the most cost-effective marketing tools.
